Sunday, June 10, 2018

Nissan Supports Japanese Car Culture Exhibit at the Petersen Automotive Museum


LOS ANGELES – Nissan announced its support of two new exhibits at the Petersen Automotive Museum that celebrate and explore the intersection of American and Japanese car culture. Both open to the public May 26.

The first part of the exhibit, titled "The Roots of Monozukuri: Creative Spirit in Japanese Automaking" illuminates key elements of Japanese design philosophy in the years preceding its climb to market dominance in the 1970s. In concert, "Fine Tuning: Japanese-American Customs" examines the rise of Japanese car customization in Japan and the United States, and how each market influenced the other to redefine car culture.

"Nissan is honored to be part of the Petersen's 'The Roots of Monozukuri' exhibit, which celebrates 60-years of Japanese cars in the U.S.," said Richard Plavetich, general manager, Nissan Design America. "From practical and economical to sleek and powerful, Nissan vehicle design, durability and performance has resulted in an 85-year global success story that is well represented by the vehicles on display."

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